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Google responds to large ad fraud operation that utilized more than 125 Android apps The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it. |
SearchCap: Bing Search Ads with LinkedIn data, Google cache bug resolved & cross channel attribution Below is what happened in search today, as reported on Search Engine Land and from other places across the web. |
Paid Search Tactics That Drive Quality Inbound Calls Live Webinar: Tuesday, October 30, at 1:00 PM ET (10:00 AM PT) |
Google fixes the cache 404 issue with mobile-first indexing After several months, Google has fixed the bug that caused the cache page to fail to load. |
Marketers can now use LinkedIn category data for targeting through Bing search Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S. |
6 of the best social listening tools for 2019 As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for 2019. |
Implementing full-scale cross-channel attribution for enterprise companies Attribution: it’s worth the trouble. Here are your options and everything you should consider when making this big decision. |
SearchCap: Bing Ads conversion reporting, Google local pack booking & Apple search ads Below is what happened in search today, as reported on Search Engine Land and from other places across the web. |
Apple search ads expected to generate $2 billion in revenue by 2020 The ad units are on track to bring in $500 million by the end of this year, according to an industry analyst. |
Bing Ads changes when conversions are reported The change applies to conversion and assist reporting. |
